FanOSx
Brand Identity
FanOSx is an IoT technology and fan experience platform that integrates into a motorsport venue’s existing mobile channel. The platform’s purpose is two-fold. First, it is designed to fuel fans’ race day with immersive experiences and frictionless commerce. Second, it gives track owners access to real-time insights and opportunities that keep them ahead of the curve. Above all else, FanOSx is changing what it means to be a motorsport venue.
View website here.
FanOSx is an IoT technology and fan experience platform that integrates into a motorsport venue’s existing mobile channel. The platform’s purpose is two-fold. First, it is designed to fuel fans’ race day with immersive experiences and frictionless commerce. Second, it gives track owners access to real-time insights and opportunities that keep them ahead of the curve. Above all else, FanOSx is changing what it means to be a motorsport venue.
View website here.
Chicago, 2023
Logo
The logo mark is based on the loops of racetracks, but the thin intersecting lines also reference circuitry and technology and make for a simple visual representation of the fan journey and the connections made along the way.
Color & Typography
The color palette has been pulled from the racetrack and its surroundings but punched up to feel electric and daring. The typography has been chosen to match the curves of the logomark and bring a friendly and inviting character to the brand.
The color palette has been pulled from the racetrack and its surroundings but punched up to feel electric and daring. The typography has been chosen to match the curves of the logomark and bring a friendly and inviting character to the brand.
Mockups
Website
